Intro
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A pitch for the All Access sprint
Byron Atienza · Content Studio
10 million members. Zero conversation.
All Access works in private. The alert lands on one phone. The win happens alone in a checkout queue. When a fan gets in, they thank luck, or their own fast thumbs.
It's not an awareness problem. It's a credit problem.
Our job is to make the private win public.
All Access has no soul.
Let's give it one.
Right now it's a list of benefits. Fans don't fall for benefits. They fall for people. So before any idea, here's who All Access is.
Not the boss. Not the bouncer. The one who knows both.
- Hears about the tour before it's announced
- Knows the side door, the good bathroom and the bar with no line
- Has been to more shows than anyone you know, arenas to 200-cap rooms
- Remembers what you like. Texts before you think to ask.
- Gets you in, and gets your friends in too
- Never makes you feel like you owe them
Just ask.
Everyone has a friend who gets tickets. And everyone feels a little weird asking. They hate that.
Asking for the presale, the members price or one more ticket for a friend isn't a favor. It's what membership is for.
Same benefits. Now with a person behind them.
Top line is today's site copy. Bottom line is the friend on the inside.
Every.
Night.
All Access gets a name. Like the assistants people already talk to every day, REN is someone you can text, ask and thank.
You don't know someone. You know REN.
REN moves like a runner.
No mascot, no limbs. Two strokes leaning forward, the way a runner leans into a stride. The personality is in how it moves.
The wink is the hookup. It's how the friend on the inside tells you it's handled, without saying a word.
REN gets you in.
No more code hunt. Save one number, and REN texts you before the presale, holds your spot and makes room for the crew.
Phase 1: alerts and replies written in REN's voice. Phase 2: REN becomes conversational.
Then you become one.
Every show you go to earns a stamp. Small rooms count double. Stamps unlock Concert Cash, upgrades and, eventually, REN status.
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Your city, glowing.
Every member check-in adds heat, so you can see where the energy is tonight in real time. Arenas and basements side by side. Tap a hot spot for what's playing, what it costs and how far it is. Shows that fly under the radar finally show up.
Shows aggregate crowds only. Never individual people.
Tap In.
)))Your All Access card lives in Apple Wallet or Google Wallet. You tap your phone at the venue, like paying contactless. The tap is where the good stuff is.
"Tap in" is already slang for showing up. Needs Apple and Google wallet partners, so product is in early.
REN has a lot of faces.
We don't hire creators to talk about All Access. We make them their city's REN, with real tickets, +3s and Concert Cash to give away. Their content isn't an ad. It's them actually getting people in.
A REN in every city.
Everyone knows someone. Now you know REN.
Fans follow their city's REN the way they'd follow the friend who always knows what's happening. A brand persona becomes a network of real people.
Then every fan becomes someone's REN.
The 100 City RENs are the spark. The real scale is 10 million members. Hit REN status and you get your own allowance of perks to hand out to your crew.
Know REN. Then be REN.
Every invite a Fan REN sends is a new member in the door. The persona turns into a movement, and growth happens fan to fan.
20,000 fans. One arena. Every seat went out by text, and nobody knew who was playing until the lights went down.
Live Nation fills an entire arena for one night, and not one ticket goes on sale.
It proves the whole brand at arena scale. Every seat goes to a Fan REN and the crew they bring. The crowd is the story, and the artist stays a surprise. Only Live Nation could pull it off.
Measure the talk.
The goal is fans talking about what All Access does. So we measure talk, not impressions.
Launch REN's number in three markets. Measure opt-ins and Got In shares, then go global.
Keep swiping for the appendix: every note from the room, and the deeper ideas.
To make it real: All Access product and CRM in the room from day one, and legal to clear the REN name and mark.
Byron Atienza · Content Studio
Appendix →
Every note from the room, and where it lives.
Five things they always are
Guardrails for a corporate world
A creator stops strangers: "What show do you wish you could go to?" Then makes it happen on the spot. The end card is always "Just ask."
During a big onsale, a creator goes live and takes requests. Who needs a +1, who missed the presale, who's trying to get their mom in. Gets people in, on air.
Comedians on ticket pain. The code that doesn't work, the friend who'll "Venmo you later," the waiting room at 99%. REN fixes it.
Pure joy reactions. Easy to repeat, easy for fans to copy.
Artists drop codes in their own comments and repost fans' "Got In" stories. Fans engage with artist content, not ads. All Access never uses artist IP itself.
Got In reactions, group chat screenshots, Fan Hacks. The best fan creators get recruited into the REN network.
Every partnership is disclosed. Honesty is part of the persona.
Every show counts.
All Access becomes the world's biggest fan club, and the game is real life. Members collect a stamp for every show they go to. Small rooms pay more. Stamps unlock Concert Cash, upgrades and drops nobody else gets.
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Filled stamps are small rooms. They're worth double.
Members shape it too: Club Votes decide the next perk, and the community builds the culture from day one.
The Room.
A members-only venue with no address.
2 LDN ··· 38K
3 CDMX ·· 35K
Say you know REN.
for you + 3 · tonightBodegas, barbershops and record stores. Walk up to the counter, say "I know REN," and you're handed an envelope with tickets for you and your crew.
The only code is a phrase anyone would say. Hidden-camera reactions fill the feed, and the city's REN creator is behind the counter.
+3The Got In card: a shareable confirmation that makes the private win public.